If everybody lies to you, the consequence is not that you believe the lies, but rather that nobody believes anything any longer. – Hannah Arendt (Truth and Politics, 1967)

Flooding the Space: Strategic Chaos in the 21st Century (ISBN 9781493095452). Coming in 2026. A powerful exploration of how authoritarians weaponize confusion, overwhelm discourse, and reshape reality.

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FTSeffect Calculator

Visibility (V) ? Impressions, reach, or audience size. Weight ? Adjust how important Visibility is (1-10).

Frequency (F) ? Rate of repetition or exposure. Weight ? Adjust how important Frequency is (1-10).

Emotionality (E) ? Strength of emotional appeal. Weight ? Adjust how important Emotionality is (1-10).

Chaos (C) ? Disruption or narrative unpredictability. Weight ? Adjust how important Chaos is (1-10).

Amplification (A) ? Re-sharing or spread factor. Weight ? Adjust how important Amplification is (1-10).

Time (T) ? Duration of exposure or campaign lifespan (days). Weight ? Adjust how important Time is (1-10).

Resistance (R) ? Opposition strength, institutional resilience, or platform moderation. Weight ? Adjust how important Resistance is (1-10).

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© 2025 FTSeffect.com. Created by Joel W. Bouckaert.

The FTSeffect formula, patent pending (application 63/840,795), mathematically measures how thoroughly a message saturates its environment by weighing reach, repetition, emotional punch, chaos, and amplification against time and resistance. The result is a single, practical score that shows you how far and how forcefully any campaign cuts through clutter, demonstrating real communication impact.